BEAUTY SHOULD BE GOOd FOR YOU
I never thought I'd be that lady that talked about the importance of natural products and makeup. But after miscarriages and sat downs with our fertility doctors, I realized that I had some changes to make. I started to read, research, and learn just how toxic my personal care products were and how potentially harmful they could be to my baby and me! Around that time, I found myself being diagnosed with an autoimmune disorder. I had to do something! My research brought me not only to watch what I eat but also what I put on my skin. Making the swap was intimidating at first. Effectiveness? Cost?... Years later, I'm here to tell you that swapping doesn't need to be intimidating. I've done the hard research work for you to find what really works, and yes, I attest that it has made a big difference.
My dream is for all people to have access to safer products.
One by one, Beautycounter is leading a movement to a future where all beauty is clean beauty. Powered by people, and our collective mission to get safer products into the hands of everyone. Formulate, advocate, & educate—that’s our motto for creating clean beauty products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.
There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry.
Leading a movement to change beauty for the better
In 2021, Beautycounter raised the bar on clean through transparency and unmatched safety standards—and caught the eye of a new strategic partner, the Carlyle Group, resulting in the second-largest beauty acquisition in history. But they couldn’t do it without the community of clean beauty advocates. We speak with out purchases. You’ve helped build a collective movement to revolutionize the beauty industry—forever. And they’re only just getting started....
It's normal to feel completely overwhelmed when you're making a big change in your life. It's new, it ain't cheap, and maybe you're not sure where to start or how to even begin? Been there! Not to worry.
I've got you covered with
"Flawless in 5!"
meet flawless in 5
Scientists shouldn't be the only ones able to decipher the label on a cosmetics bottle. Our Ingredient Glossary is a comprehensive collection of every single ingredient used in our products—all of which are carefully chosen and assessed for safety through our groundbreaking Ingredient Selection Process.
ready to try?
Beautycounter is confident that you'll love everything you purchase from us. However, if you aren't satisfied with a product for any reason, simply return the unused portion within 60 days from the ship date.
Mascara- I prefer 100% PureBrand Fruit Pigmented® Ultra Lengthening Mascara
Deodorant - Type-A is a preferred one in our family
Hair Treatments - Innersense Beauty
Eye Liner- Ilia Beauty